Then in the middle of the 1961 model year Oldsmobile revived the Starfire name for its entry into the new "personal luxury' market that Ford had so successfully opened up with its four-seater 1958 Thunderbird.
This new Starfire was now a series on its own, not part of the 98 series as previously, although it did share its 3,124 mm (123 in.) wheelbase with the 88. It was 5,385 mm (212 in.) long, and weighed in at a hefty 1,964 kg (4,330 lb). Its styling was strongly influenced by the 98.
As a distinctive model, the Starfire was lavishly equipped, with power steering, brakes, seats and windows. It came with an automatic transmission only, and under the hood was the most potent Olds engine yet, a 330 horsepower, 6.5 litre (395 cu in.) V-8. The interior featured leather seats and a tachometer, the latter to indicate that the Starfire had sporting pretensions. It was the most expensive Oldsmobile.
The '61 Starfire came only as a convertible, but for '62 the line was expanded to include a two-door hardtop coupe. The '62 also enjoyed the complete restyling that Oldsmobile applied across its model line.
Adding the two-door coupe was a good move by Oldsmobile because it became a popular seller. With almost 35,000 Starfire coupes and over 7,000 convertibles sold, 1962 would prove to be the Starfire's best sales year.
New competition entered the fray for 1963 with the Riviera, sister division Buick's attractive new personal luxury car. Also, Oldsmobile didn't help the Starfire's cause by introducing its own new 98 Custom Sports Coupe model, essentially a competitor for the Starfire. The result was a decline in Starfire sales to just over 25,000.
In spite of its size and weight, the Starfire had excellent performance. Car Life magazine (5/63) tested a Hardtop Coupe and reported that the big V-8, now up to 345 horsepower, could accelerate the Starfire from zero to 96 km/h (60 mph) in 8.5 seconds, and reach a top speed of 180 km/h (112 mph). The testers were generally impressed with the Starfire, although their preference was definitely for Oldsmobile's smaller, turbocharged F-85 Jetfire model.
With stiff competition from Buick's Riviera and Ford's Thunderbird, and Oldsmobile's own division, particularly the Cutlass's new 4-4-2 performance package option, Starfire sales continued to slide. It found only 16,163 buyers for 1964.
For the 1965 model year, all Oldsmobiles would receive new styling, and the Starfire Hardtop Sports Coupe would receive a unique roofline with an inversely curved rear window. The Hardtop Sports Coupe body-style was shared with the Jetstar I. Other 88 models adopted a Holiday Hardtop Coupe body-style that featured more of a fastback roof design, while the Ninety-Eight featured a more squared-off formal roof-line.
A new version of the V-8 engine was offered for the 1965 model year, this one measuring 425 cubic inches in displacement, still using a Rochester 4-barrel carburetor and generating 370 horsepower at 4800 rpm. This was still the most powerful engine in the Oldsmobile lineup and used only in the Starfire and the Jetstar I. 1965 sales were 13,024 for the coupe and 2,236 for the convertible.
The Starfire convertible was no longer available for the 1966 model year, the last year the Starfire would be offered as a full-sized passenger car. Horsepower was up to 375, but the Starfire no longer had the most powerful engine offered for sale in an Oldsmobile. The new Toronado had a similar engine offering 385 horsepower. Sales of the 1966 Starfire coupe were 13,019.
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